Kuma Agency is your growth partner for data-backed paid media and strategic scale.

Results That Speak for Themselves

$21M+

Ads Spend Managed

30Y+

Collective Experience

$110M+

Revenue Generated

Meet the Team

  • Kuma Gassoul

  • Patrick O'Hare

  • John Macintosh

  • Kitty Zhang

  • Ellen Rigell

  • Madeline Esterl

Our Clients Include

Our Process

Kuma Agency specializes in paid media growth and strategic advisory for ambitious DTC brands. But what truly sets us apart is our proprietary growth methodology, a proven system that combines advanced financial modeling, funnel diagnostics, and data-backed strategy to deliver predictable, profitable scale.

We don’t just manage campaigns - we design growth engines. Our methodology is built on deep financial analysis, ensuring your ad spend aligns with your brand’s LTV, CAC, and long-term profitability targets. Through forecasting and funnel optimization, we map a clear path from first click to sustained revenue growth.

Our APPROACH

  • Optional step but highly recommended.

    We start by deep-diving into your brand’s financials, funnel, and market positioning. Through advanced modeling and performance diagnostics, we uncover hidden opportunities, bottlenecks, and the true levers of scalable growth.

    Includes (when selected):

    • 5-year sales + spend analysis

    • LTV, CAC, and profitability deep-dive

    • Competitive ad + funnel research

    • Revenue forecasting + scaling roadmap

    Note: While this audit is a one-time project, it lays the foundation for smarter, faster scale. Some clients choose to start directly with retainers, but we always recommend a baseline audit when possible.

  • Based on your goals, stage, and market data, we develop a custom growth strategy that outlines your ideal channel mix, KPIs, creative direction, and spend forecasts. This ensures every move is aligned with your profitability targets.

  • Our team handles hands-on campaign execution across Meta, Google, TikTok, and more. Backed by weekly optimizations, CRO insights, and funnel diagnostics. We continually test, iterate, and refine to ensure every dollar works harder.

  • As your campaigns scale, we provide predictive revenue modeling, spend forecasting, and growth planning. This keeps your roadmap dynamic and ensures that your marketing investment scales sustainably aligned with your business goals.